Not all Push Notifications are effective and deliver the results expected. Sometimes, they can in fact be detrimental to your brand or marketing campaign. We’ve created a list of common mistakes so you can easily understand the good, the bad, and the ugly when it comes to Push Notifications.
Before you even start sending Push Notifications, always make sure you know who your website visitors are and who your target audience is. Data tools like Google Analytics can help you with this.
The time your message is received, will have a big impact on how useful it is. The optimum time is likely to be different depending on your business or the message you are sending. Most people won’t want to be informed about a sale in the middle of the night.
Quote: For our eCommerce business, we mainly send Push Notifications as soon as there is a new action or promotion.
Send notifications that are actually of interest to your users. This will increase your chance of higher opening rates. "I don't care about discounts" - said nobody.
We understand that you might regularly have new offers or content that you want to shout about. This should not always translate to new notifications. Keep in mind the volume of notifications you are sending so they don’t appear as spam. This could lead to your customers unsubscribing.
Before you start sending, set a goal. The result of Push Notifications feel much better when they are tailored to the goal you set.
Make sure you know how your Push Notifications perform, where you can improve, and what you are doing right.
With an opt-in, you can specify with why you want to send Push Notifications, so your users will never be surprised. This will result in a higher click through rate.
Typos and spelling mistakes are easy enough to make. It’s worth double checking your message before hitting send.
Quote: "60% of users stop reading after they've read more than one spelling mistake."
Sending a Push Notification is one thing, but making sure it turns into a successful conversion also depends on where your customers are directed to. Make sure your landing page is clear and inline with the notification sent.
With this information, you are ready to avoid common mistakes and are able to create qualitative Push Notifications that result in higher conversions.
Making mistakes is not always bad, but it's better to prevent them. Therefore, keep the following in mind:
I hope this blog helps you create awesome Push Notifications and generate great results!
For users on a free account, we now offer a 14-day trial for free! You can take a deep dive into all the Pro features of our premium plans and experience how Push Notifications can take your business to the next level, keeping in mind the common mistakes mentioned in this blog!
So if you haven't used the free trial already, go to the upgrade page and claim your free 14 days!