Sending Push Notifications with PushPro is pretty easy. You can send a Push Notification directly from your website to your visitor’s device. With audience segmentation, you can target a notification to a subscriber who matches specific attributes. However, you were not yet able to automate an entire series of Push Notifications based on custom rules.
Today, we proudly introduce PushPro Campaigns. With campaigns, you can automate your entire Push Notification marketing channel. 🚅
As part of our campaigns feature, you can create Push Notification templates, enabling you to easily re-use your notification designs within your campaigns and one-off notifications.
To give a quick impression, we’ve set the key benefits apart for your campaign events.
A campaign enables you to automatically send messages to your subscribers. Building your own campaign is done with a few steps:
Right from the start, we will support multiple campaign types, allowing you to automate for various use cases. You can choose from the following campaign types:
Targeting is key and with campaigns that's no different. We'll give you two sets of options to determine which subscribers enter your campaign. Either a subscriber must belong to a segment or it must (not) have entered the campaign before.
The timeline is where you configure your campaign logic. For each step in the timeline, you have three different options: a pause, decision, or notification.
With decision blocks, you can configure up to three decisions which may route to different paths. One path may require the campaign to hold for a certain amount of time before continuing while the other two paths must satisfy a rule before advancing. These rules have the following options:
You could also introduce a pause in the campaign. With this rule, you can simply configure the campaign to pause for X minutes/days/hours. Make sure to use these rules to prevent spamming your subscribers.
The last element is the actual notification > select a notification template and name the notification.
When your campaign is up and running, you can monitor its live performance. For every run of a campaign, you’ll see how many of your subscribers are in each step of the timeline.
This is a great tool to analyze performance changes of the campaign after you’ve altered the campaign. Let’s say you change a decision rule. You would want to know whether more or less people satisfy that rule and advance in the timeline. Our reporting allows you to have full insight.
Now you’ve seen what we have been working on, it's time to experience all the benefits yourself. Create your PushPro account with a 14-day free trial or log in directly to create and manage your campaign events!