Black Friday has become one of the most famous shopping days of the year and for retailers this day means profit. In 2019, online retailers broke the Black Friday record again with earnings of $7.4 billion. That’s an increase of 19% from the prior year! A Push Notification campaign is a great way to push your Black Friday sales to the limit. Here's your chance: now that there are still many marketers competing with sales emails for Black Friday, you can increase conversions in a more original way by sending Push Notifications!
Web based Push Notifications are powerful messages that you can send straight from your website to the smartphone of your visitors. No native app needed, just a 5 minute installation. The perfect way to return visitors to your website! With PushPro you can get the best results by creating segmented audiences and automated campaigns. See how an average open rate of 60% will transform your business and boost your Black Friday sales!
With these 5 short PushPro tips, you will be ready to boost conversions and out stand Black Friday🔥
People often discuss the best length of a Push Notification but on Black Friday there’s only one simple answer: Keep it short. Mobile phones are widely used by consumers during Black Friday. They are busy viewing lots of sales and shopping online, and therefore, only want to know where they can get the best deals.
So get straight to the point. Describe your sales and link to your website.
Another way to increase your click-through rates on Black Friday? Display your company icon in an attractive sales image inside your Push Notification. If a subscriber sees something they’re familiar with, they’ll be much more likely to click on your call-to-action button.
If you want to beat the heavy Black Friday competition, you have to make sure that your subject line is attractive. To create a striking subject line, you should try one or more of these tactics:
Here are a few subject lines from 2019 Black Friday that you can use as a sales tactic:
Example Black Friday subject lines:
Several book studies explain that creating a sense of urgency is a psychological trigger that encourages people to act. Promoting on the last hours of Black Friday that your deal is about to end gives you the opportunity to get the last bits and bites out of your customers. However, everyone likes sales, but nobody likes spam. So make sure you don't spam your customers. A good way to deal with the amount of Push Notifications is to make use of segmentation, so you can send targeted notifications to specific audiences of interest.
Emojis have taken over the communication. According to Swyft Media, 74% of people in the United States regularly use emoticons or emojis in their online communication, sending an average of 96 emojis per day. Emoticons are a psychological trigger that give a certain feeling in a particular subject of conversation. So, the perfect way to stimulate people to act based on their feelings!
In terms of Black Friday, you can use these sample emojis for you Push Notifications:
🤑 Money-Mouth Face
🖤 Black Heart
😊 Smiling Face With Smiling Eyes
🏃 Person Running
🏪 Convenience Store
🏬 Department Store
🎁 Wrapped Gift
🛍 Shopping Bags
💰 Money Bag
💵 Dollar Banknote
💸 Money With Wings
💳 Credit Card
🛒 Shopping Cart
😊 Smiling Face With Smiling Eyes
🈹 Japanese “Discount” Button
⚫ Black Circle
⬛ Black Large Square
🏴 Black Flag
With these tips for sending Push Notifications during Black Friday, you’re ready to push your Black Friday sales to the limit and boost your conversions.
Happy Black Friday Selling!!
Ps. Not sending Push Notifications to your (potential) customers yet, but would you like to try it out? Start your free trial now!