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Setting Up Your Custom Opt-in and Segments

Guide: Setting up your custom opt-in and segments for audience re-engagement

Web-based Push Notifications going straight from your website to the (mobile) device of your audience lead to astonishing marketing performance. We have seen before that average opt-in rates of 15% and notification click-through rates of 40% are nothing out of the ordinary. In this blog, we will provide some best practices for re-engaging with your audience through Web Push Notifications so that you can also optimize your online marketing!

Can we spam you?

It all starts with the opt-in prompt. You need your audience to understand the value of your Web Push Notifications for them to accept the request. You only have about 3 lines of text to convince your audience, so it’s essential to be compelling. Instead of asking to “keep you up to date about news and announcements”, you should communicate the value of your service. A few examples:

Example opt-in for push notifications on eCommerce websites
Example opt-in on news push notifications for publishers
Example opt-in for push notifications for event organizers

When you’ve figured out the content of your custom opt-in, you can also configure the following:

  1. Colors: make sure that they match your brand! We advise to emphasize the color of your “subscribe” button to drive action towards it.
  2. Position: for most websites, bottom-center is the sweet spot to display your opt-in request. However, make sure this is also the case for your website and alter if necessary.
  3. Denial behavior: after a visitor has denied your opt-in request, you can configure how long it should take before you ask again. For most website owners, 1 week is perfect.

Targeting, targeting, targeting.

We cannot stress enough how important it is to send targeted notifications. Just like your customers don’t all buy the same product, they don’t want to receive the same notification. With our segmentation feature, you can group your subscribers based on various criteria. For example, you can segment based on the Page URLs someone has visited, their timezone, the language of their browser, or the page and time they subscribed to your Push Notifications.

Target-specific push notifications to different audiences visualised example

For example, you can use the following segments to effectively target your subscribers:

  • Visitors who abandoned their cart: IF Last Visited Page EQUALS /cart
  • Compared female shirts: IF Visited Page URL STARTS WITH clothing/female/shirts AND IF # Visited Pages GREATER OR EQUAL 5
Example specific audience segment for an eCommerce business

  • Dormant readers: IF Last Visit EQUAL OR LESS 1st of October 2019
  • Indian readers: IF Browser Timezone STARTS WITH Indian
Example specific audience segments for publishers

Event Organizer
  • Bought ticket: IF Visited Page URL EQUALS /success
  • New subscriber: IF # Notification Received EQUAL OR LESS 1
Example specific audience segment rule for event organizers

Once you’ve setup one or more segments, you can select one for every notification you send. As a webshop, you’re likely all too familiar with abandoned carts, trying everything you can to recover them. Where e-mail marketing typically only has a 1-2% click through rate, our Push Notifications see an average CTR of over 15%! You can offer them discount codes or guide them to a specific page on your shop with a good call-to-action button. The possibilities are endless!

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