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Fanclub PSV benefited from average CTRs of 20%.

Supportersverening PSV is the first and largest Fanclub of PSV, one of the biggest football clubs in the Netherlands. With more than 15.000 members, they have quite an extensive membership base. It is important to engage with these members, to keep them posted about everything that happens around PSV. Our club offers many functional benefits such as discounts on bus trips or in the PSV Fanstore. Members are also the first to buy tickets for home games.

goals

As a Fanclub, they try to innovate wherever possible in order to keep their members up to date about the latest PSV news. Sending Push Notifications is a great example of modern communication with members, especially with their 100 anniversary around the corner. It allows them to quickly share the latest information, leading to an increase in customer engagement.

With our 100 anniversary around the corner, we wanted to take on as many resources as possible in order to be able to communicate and connect with our members. PushPro is one of these resources.”
PushPro gives us the opportunity to communicate with our members in a quick, innovative, and simple manner. We have a stable 20% click-through rate, a percentage with which we can be very satisfied.
Michael Deelen
Office Manager
results

Supportersclub PSV has sent different kinds of push notifications such as notifications regarding promotions and discounts as well as the start of ticket sales for matches. The first notification sent had a click-through rate of 42%! The other notifications had a CTR of 20% on average.

tip of the day
Michael Deelen
Office Manager

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