Roel, eCommerce Manager at State of Art, experienced the feeling of receiving Push Notifications. If he visited interesting websites that used Push Notifications, he always accepted the opt-in request. The notifications often drew his attention and were perceived to be relevant. This was the main reason to start using PushPro for their own webshop, especially because State of Art has such a loyal target audience.

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''With Push Notifications, you really draw your customers’ attention and trigger them to revisit your website. Besides, receiving a notification feels a lot more personal than receiving an email.''

State of Art has no fixed strategy yet when it comes to sending Push Notifications. They mainly use Push Notifications to promote deals. For example, a free product with your purchase or an interesting discount. Especially during SALE periods, the number of sent notifications goes up. However, they want to prevent being perceived as annoying thus they only send notifications when it is relevant or interesting for their audience. They’ve already collected more than 3,000 loyal followers who can be reached directly on their smartphone, desktop, and tablet.